Lots of dentists are trying to market their work -- and most of them are doing it badly - they are dentists not marketers!
And while there are lots of dentists out there, you really can distinguish what you do from what others do -- and bring good, high quality patients into your practice. Waves of Dental Patients that are good to deal with. Patients who are pleasant and pay on time without complaining. Patients who don’t bicker with you about your fees. Patients who keep appointments. And patients who will speak well of you (so important in our time!) and who will refer others to your practice.
And while referrals aren’t everything, they are a big thing. Even with internet marketing, social media, advertising, word about your practice -- good or bad -- gets around. And what you want are the type of patients who will speak well of you, and bring other patients like themselves (good, high quality patients) into your care.
Referrals have a way of becoming contagious. If you have a patient who’s happy about you and your work, that person’s going to mention you to others. Not in a calculated way, but it’s inevitable. This especially happens when you bring quality add-on services to your practice such as Emergency Dental Walk-Ins or use Niche Marketing like Holistic Dental Care
That's what this blog is about - using low-cost, efficient, effective marketing and promotional tools to make your practice and your office what you want it to be -- a place where you and your staff like to work, where patients receive high quality, value-perceived care, and where you make a good return, both for your monetary investment, and your time. Where you have Waves of New Dental Patients.
